Rural areas make up 44% to 80% of every EU country. These diverse territories play home to a wide variety of flora and fauna, wonderful wildlife and natural environments. They provide food and resources that contribute to jobs, growth and prosperity, and help to maintain cultural heritage. Rural areas are truly at the heart of Europe.
The European Commission has today launched the calls for proposals for programmes to promote European agricultural products throughout the world and within the EU.
A total of €191.6 million was allocated to promotion programmes in 2019, including €181.6 million for the co-financing of the programmes and another €10 million in case of market disturbance, up from €179 million in 2018. Programmes can cover a wide range of issues from general campaigns on healthy eating to specific market sectors.