EU Commission to spend €186 million promoting agri-food products in and outside EU in 2024
The European Commission will allocate €185.9 million in 2024 to fund promotion activities for sustainable and high-quality EU agri-food products at home and abroad. The 2024 promotion policy work programme adopted by the Commission aims to develop new market opportunities, while taking into account the political priorities, analysis of projected exports to existing and emerging markets, as well as contributions from stakeholders.